INDEX LIVING MALL, THAILAND’S NO.1 HOME FURNISHINGS AND DECORATIVE RETAIL CHAIN STORE

 

Mr.Ekalak Patamasatayasonthi, Senior Vice President for Business Development of Index Living Mall Co.,Ltd, revealed that nowadays, customers come in and ask for specific furniture which is not sale in general in order to design furniture and home décor at liberty for every corner of rooms on their tirelessly. This numbers of customers have increased gradually every year, especially for built-in furniture as most customers live in a condominium with limited space. Even though in the past, there are many built-in furniture for customers to choose, it is in Modular Customization, which has been molded or completed built-in in the stock for being assembled in a room.

Index Living Mall has developed a new business model under the name "YOUNIQUE", the Intelligent Built-in Technology 4.0 for the first time in Thailand, to solve many problems with the adoption of a modern technology. This is aimed to help reduce the problem, short-cut the working process, as well as reduce costs and serve uniquely demand of customers. "YOUNIQUE" built-in 4.0 has introduced the process of service using an Infographic which make your dream house will be shaped easily. Firstly, our personal designer gathers information about customers demand, preferences, and style. After that 3D will process those data and design built-in furniture as customer demand with right utilization, while also guarantee at the best price as consumers can customize it.

This service provides a complimentary space measurement to determine a house, and whether the wall could be collapsed, be perpendicular, or the height of the room is equalize. The measurement will be very detailing as in a millimeter. Moreover, we have also create outstanding idea, and design by providing a personal designer to give consult and design 3D room for customers to see clearly before making a decision within 7 days. We also diverse designs with over a million styles and colors. So, customers can also adjust those design as their demand. After the finishing of design process, the system will evaluate cost within 1 minute. However, if it has a lot of change, it will take 1 day to calculate the cost. After a customer approved the design of furniture, the design work will be passed to the factory to draw on the program for making tailor-made furniture with Grade A materials. The finished tailor-made furniture will be delivered to the customer as schedule and appointment time, and then it will be installed by the professional workman under the German ‘Brand Fitting' standard.

"In the past, the cost of built-in services was quite high, but the service cost of "YOUNIQUE" built-in 4.0 takes only 50% of the market price. Also, it is guaranteed by Index Living Mall, the No.1 in the furniture business with having own furniture factory. This will ensure that when using the "YOUNIQUE" service, we do not disappear and no risk for customers, while customers will get good price, and can confidence in quality and standard. Notably, previously customization furniture cannot meet the customer's demand completely as sometimes it was too big or too small for the room or having different color. The function is not suitable for customer's lifestyle or customers cannot maximize the space benefits. Yet, ‘YOUNIQUE' can meet all needs."

Ekalak added that in a bid to promote "YOUNIQUE" to reach the targeted customers, the company has created the funny Viral Clip to convey the story of modern technology for implementation through the innovation built-in service, showing the difference between a regular built-in and built-in 4.0 of "YOUNIQUE". "YOUNIQUE" can allocate space both vertically and horizontally by stretching and adjusting in a millimeter. The video clip is presented by DJ Phuak (Pongsatorn Jongwilas) and Joke So Cool (Kornpop Chancharoen), broadcasting through online media and leading websites. You can watch it at https://www.youtube.com/watch?v=SRvN6oVvt0M&feature=youtu.be

"YOUNIQUE 4.0" built-in is ready to serve you at five branches of Index Living Mall, including Rama II, Bangna, Kaset-Nawamintra, Ratchapruk, and Rangsit. The special promotion will be kicked off from 27 April to 31 May 2018. Just call number 02-417-1111 or contact the following channels: www.indexlivingmall.com/Younique, Facebook/Instagram: indexlivingmall, Line@: @Younique

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