Index Living Mall Public Company Limited (ILM) stimulates year-end sales by joining up with giant credit card partners, Siam Commercial Bank (SCB) and KasikornBank by introducing the exciting year-end campaign "Gift of Happiness 2021" under the "Share a Wish, Share a Gift" concept to encourage shopping for home furnishing and New Year gifts from today until January 6, 2021 at 31 Index Living Mall branches, while stocking up on furniture, household utensils, home decoration and electrical appliances with up to 60 percent discount and items ranging in prices from 99 baht up for "Buy More Save More" products as well as newly introduced items along with home decoration ideas to ring in the New Year. In addition, "Joy Card" members with high spending value may receive an exclusive 2-day, 1-night trip inclusive of package tour and accommodation to "visit Nakhon Si Thammarat with blessings from Ai Kai". Meanwhile, top-10 highest spending SCB credit card customers will received a gift certificate for a stay at posh Dusit Thani Hotel Hua Hin.
Miss Kridchanok Patamasatayasonthi, Managing Director of Index Living Mall Public Company Limited (ILM), Thailand's leading integrated retailer of home furnishings, revealed that although the current economic situation was in a downturn with the impact on the purchasing power for merchandise, it is still expected that the shopping trend towards the end of the year will become more lively, especially for household decoration products or gift items for the Christmas and New Year season. It also helps if the products are reasonably-priced, well designed and have the right functions or are trendy new products. These factors could result in good performance for the Company in the last quarter of the year.
The latest major campaign of the year is the "Gift of Happiness 2021" under the "Share a Wish, Share a Gift" concept to share happiness between today and January 6, 2021 at 31 branches of Index Living Mall throughout the country. This year's special feature is that Index Living Mall is cooperating with two leading credit card partners, namely, SCB credit card and KasikornBank credit card to bestow special privileges for customers. At the same time, the Company has carefully selected furniture, household utensils, home decorations and electrical appliances with special prices so that the customers can buy high quality products at reasonable prices for their homes. As for customers who desire to choose household utensils and home decoration as gifts for this holiday season, Index Living Mall has meticulously selected the latest items that are at the forefront of the decoration trend to be packed in gift baskets. This year, customers can choose items for the gift sets and the staff can prepare the gift baskets according to the style and budget of the customers without any charges for basket, wrapping and the service.
The highlights of this campaign include 1. Products with discounts as high as 60 percent; 2. Furniture, household utensils, home decorations and Christmas ornaments and Gift Ideas with a starting price of only 99 baht; 3. "Buy More Save More" items - the more you buy the more you save; 4. Special discounted prices for electrical appliances, such as a 65-inch Samsung Smart TV at 37,490 baht down from 59,990 baht with free sofa at the 9,990-baht price range, and Toshiba water heater at 1,990 baht, down from 2,490 baht.
Furthermore, the top-10 customers of SCB credit card who rack up the highest purchases will receive a gift card to stay at the luxurious Dusit Thani Hotel Hua Hin worth 80,000 baht with a cash-back credit of as high as 252,000 baht. Also very attractive is an exclusive 2-day, 1-night trip inclusive of package tour and accommodation to "visit Nakhon Si Thammarat with blessings from Ai Kai" for the top-31 members of Joy Card with the highest spending. For the top-5 customers of KasikornBank credit card, they will receive the privilege of 0% interest for six months plus cash-back credits and many other gifts from the leading credit card service providers. And another special privilege for Joy Card members who have accrued 15,000 points may exchange the points for 200-baht discount (from the usual 20,000 baht for 200-baht discount). All these special privileges are only from today until January 6, 2021. Customers may also register to become Joy Card member free of charge with 500 bonus points (only from today until December 31).
Miss Kridchanok further said that under this campaign, the Company is introducing the latest collections at attractive prices, such as the CARRARA series of "Index Furniture" bedroom set consisting of a 5-foot bed, wardrobe, and dresser priced at 30,158 baht; and special CELLO series of "Winner Furniture" consisting of a 5-foot bed, wardrobe with sliding doors and dresser priced at only 20,990 baht. In addition, there are over 10,000 items of household necessities such as shelves and cabinets, multi-purpose boxes, kitchen utensils, tableware sets, etc. to brighten up the homes for this Christmas and New Year season.
" 'Gift of Happiness 2021' is a major campaign that has been held continuously for the past several years to stimulate sales and fulfill the customers' demand for home decoration and to liven up with new decorations for the holiday season. In the past, the response has been very good. This year, it is expected that the government's stimulus measures such as the "Shop Dee Mee Kuen" program in which the people can use their tax receipts for purchases made between October 23 to December 31 to deduct taxes for up to 30,000 baht. This is expected to stimulate higher spending. The KasikornBank Research revealed the result of the survey on consumer behaviour that this measure will benefit the consumers especially those with net income from 500,000 baht per year and above, or an average of 42,000 baht per month and above, 70 percent of those surveyed have expressed keen interest in availing of this tax deduction scheme. Therefore, this factor will help to liven up the shopping atmosphere once again, particularly at the end of the year when we celebrate the coming New Year," Miss Kridchanok concluded.
The "Gift of Happiness 2021" - "Share a Wish, Share a Gift" campaign starts today until January 6, 2021 at 31 branches of Index Living Mall throughout the country. For inquiries, please call 1379, or shop online at www.indexlivingmall.com. To see all the promotions in the e-Catalog, please scan QR Code: