Index Living Mal Public Company Limited (ILM) completed a major renovation work on the "Kaset-Nawamin" branch for the first time in nine years under a budget of more than 70 million baht to offer "The New Experience" with the "Lifestyle Mall" model linking nature to the shopping lifestyle for home products under the "Urban Nature Living" concept to present an experience that is more intimate than first perceived. The atmosphere embraced by nature has been conceived as five exclusive experiences to present the completely new shopping lifestyle for customers with the goal of becoming the integrated center for home product shopping in the eastern zone on a total floor area of 13,000 square meters. The aim is to stimulate customer traffic and boost sales by 30-40 percent within this December.
Miss Kridchanok Patamasatayasonthi, Managing Director of Index Living Mall Public Company Limited (ILM), Thailand's leading integrated retailer of furniture, home furnishings and decorative items, revealed that the Company has completely transformed the "Kaset-Nawamin" branch for the first time in nine years with "The New Experience" shopping strategy for furniture, home products and home decorations, and to fulfill the lifestyle of the future under "The New Experience At Kaset-Nawamin" context by creating the uniquely new realm of home product shopping under the "Urban Nature Living" concept with the aim for the branch to become the epicenter for the most reliable and beautiful integrated home product shopping and services.
The Kaset-Nawamin branch of Index Living Mall has been completely redesigned to adapt to the new Lifestyle Mall model, rather than mere shopping for complete lines of products. This means the sharing of inspiration for home decoration amidst the relaxed and friendly atmosphere. The emphasis is on the flexible layout configuration that is simple and warm in Scandinavian style dominated by wood texture and earth tones, such as white, green, gray and wood grain to add a natural aura to connect to the most preferred shopping lifestyle. Transparent partitions are used instead of the traditional divided room setting so that each set of furniture is easily visible and visually connected to increase the convenience and shopping enjoyment for customers, as well as by using the d�cor to complement the style of each furniture set on 13,000 sq.mts. of floor space. In addition, the new design proffers five completely new experiences in every shopping lifestyle for customers as follows:
Special! - The more you shop, the more it is worthwhile. When shopping for furniture and upon meeting the conditions, receive a discount coupon that can be worth as much as 6,000 baht from October 29 to November 4 and from November 14, 2022 to January 4, 2023. And when shopping with an SCB credit card either with full payment or 0 percent interest on 6-month instalment payments, receive a cash rebate of up to 85,000 baht plus another 15 percent of credit card cash redemption - only at Kaset branch! For payment on Krungsri credit card, avail of 0 percent interest on 10-month instalment payments. *Special! - 1. Get cash rebate up to 32,500 baht (October 28 to November 16).
Join in the celebration of the new-look Index Living Mall Kaset-Nawamin branch with special activities and events on October 29-30 and November 5-6, with "Street Art & Craft" a well-known shop on IG and receive a free plant from "Planet Planter" (October 29 to November 6), free ice cream from Guss Dam Good (November 10-20), and dessert from Bahao Tianmi (November 24 to December 4), etc. Also, feel free to join the Halloween Cookie Workshop activity (October 29-30). Another highlight is the mini "The Voice" concert by "Pertid The Voice" on October 29 at 5.00-6.00 p.m. and by "May Fon Pah The Voice" on October 30 at 5.00-6.00 p.m.
"Index Living Mall Kaset-Nawamin" branch has a big selling point in its location that is accessible from both Prasertmanookij Road (Kaset-Nawamin Road) and Praditmanootham Road (Ekamai-Ramindra Expressway Access Road). At the same time, this high-value site has the capability for real estate expansion in the forms of condominiums, single houses and townhomes. Also, the transportation factor is very conducive with major thoroughfares such as Nawamin Road and Prasertmanookij Road (Kaset-Nawamin Road) with easy linkages to Ramindra Road, Ramindra-Art-Narong Expressway Access Road and Ladprao Road. It is also very accessible to many expressway toll plazas. In the future, there will be as many as four commuter train lines passing through, namely, the Orange Line (Cultural Center-Minburi), Brown Line (Kaerai-Lamsalee), Pink Line (Kaerai-Minburi, and Gray Line (Watcharaphol-Thaphra). These factors have led to those in the real estate business calling this area the 'New CBD of the Eastern Zone'.
"The rapid expansion of this location has allowed Index Living Mall to have the chance to access more numerous customer groups, including the large family group and new-generation family group, and covering many areas such as Ladprao, Wangthonglang, Bangkapi, Bangkhen, Laksi, Donmueang, Saimai, Kannayao, Bungkhum, Sapan Soong. The Company has mandated the Index Living Mall Kaset-Nawamin branch to become the "lifestyle mall" that is the shopping center for home products that can fulfill all lifestyles covering every generation in the Eastern Zone. This is expected to be a place where customers can find new inspirations and to support the trend of 'next-gen workers' who constantly look for ideas for creative works, have work flexibility, and have the freedom to rearrange work time. To accommodate all those crucial factors, the Company has invested more than 70 million baht on the construction, planning and decoration, as well as promotion events for the relaunch while also creating awareness on every dimension through online and offline media, in-store media, and 16 locations of LED TVs. This major makeover of Index Living Mall Kaset-Nawamin Branch is expected to increase the customer base who are Joy Card members by no less than 15 percent, and boost the traffic and growth by no less than 30-40 percent," Miss Kridchanok explained.