To create housing product landmark in 'New Experience' strategy
Towards lifestyle shopping under 'Urban Nature Living' concept
To be center of home product shopping in Eastern zone with 13,000 sq.mt. floor space

Index Living Mal Public Company Limited (ILM) completed a major renovation work on the "Kaset-Nawamin" branch for the first time in nine years under a budget of more than 70 million baht to offer "The New Experience" with the "Lifestyle Mall" model linking nature to the shopping lifestyle for home products under the "Urban Nature Living" concept to present an experience that is more intimate than first perceived. The atmosphere embraced by nature has been conceived as five exclusive experiences to present the completely new shopping lifestyle for customers with the goal of becoming the integrated center for home product shopping in the eastern zone on a total floor area of 13,000 square meters. The aim is to stimulate customer traffic and boost sales by 30-40 percent within this December.

Miss Kridchanok Patamasatayasonthi, Managing Director of Index Living Mall Public Company Limited (ILM), Thailand's leading integrated retailer of furniture, home furnishings and decorative items, revealed that the Company has completely transformed the "Kaset-Nawamin" branch for the first time in nine years with "The New Experience" shopping strategy for furniture, home products and home decorations, and to fulfill the lifestyle of the future under "The New Experience At Kaset-Nawamin" context by creating the uniquely new realm of home product shopping under the "Urban Nature Living" concept with the aim for the branch to become the epicenter for the most reliable and beautiful integrated home product shopping and services.

The Kaset-Nawamin branch of Index Living Mall has been completely redesigned to adapt to the new Lifestyle Mall model, rather than mere shopping for complete lines of products. This means the sharing of inspiration for home decoration amidst the relaxed and friendly atmosphere. The emphasis is on the flexible layout configuration that is simple and warm in Scandinavian style dominated by wood texture and earth tones, such as white, green, gray and wood grain to add a natural aura to connect to the most preferred shopping lifestyle. Transparent partitions are used instead of the traditional divided room setting so that each set of furniture is easily visible and visually connected to increase the convenience and shopping enjoyment for customers, as well as by using the d�cor to complement the style of each furniture set on 13,000 sq.mts. of floor space. In addition, the new design proffers five completely new experiences in every shopping lifestyle for customers as follows:

1. Design Inspire Zone: To deliver inspiration in every shopping experience, to enjoy shopping for furniture, utensils and home decorations under the relaxed and inspired atmosphere in the Iconic Zone where the "Tree Art Installation" artistic creation to connect to nature. The atrium area is designed to accommodate customers and various activities, leading to the Main Walkway that serves as a walking street for customers to take a stroll and shop for household products and decorations without interruption. The vast variety of items include eco-friendly products made from natural materials such as wood from rubber trees, shells and marine animals, etc. Available household items include baskets, cloth hangers, food boxes and mugs, while the Kitchen & Dining zone carries cooking utensils, and the stylish D�cor zone carries items from the house brand as well as items under new brands that should not be missed, such as cute kitchen utensils and gadgets by Fika and Paradox, children's bedding by Hoya, healthful office chairs by Ergo Trend, MN Formula aromas, etc. All these to fulfill the varied functional demands the fit the desired style.
2. Experience Zone: To present the four touches of shopping experience that perfectly combines modernity and the pleasing atmosphere of nature into these four touches: Design Touch - In a new natural atmosphere of the New Zones that includes the "Outdoor Living" zone that features outdoor furniture, camping equipment, and a wide variety of gardening items, the "Index Signature" zone that carries competitively-priced quality furniture, then proceeding to the endless variety of bedroom sets, mattresses and sofas, available in many styles, and the "Samsung One House" zone that encompasses lifestyle technology and home appliances to cater to the smart lifestyle, along with gadgets from BANANA; Fragrant Touch - Through the olfactory sense to induce relaxation in the sensory of a bedroom as well as the smell of coffee and pastries fresh from the oven as an addition to the Dining & Kitchen displays; Illumination touch - Through lighting designs that can change the degree of luminosity to create moods while shopping; and, Sound Touch - To access the atmosphere of nature's melody in the Outdoor & Garden zone and bedding zone, etc.
3. Index Exclusive Zone: Opening up a special shopping experience for special persons, with exclusive service from a team of professional "designers & home stylists" to take charge of interior design and furniture placement with virtual images with the help of the 3D program, as the customers are also supported by a team of sales personnel wearing refreshing new uniforms. In addition, the "Concierge Service", in which the special assistants are ready to take care of the customers with every possible conveniences, including the recommendation on the most current trends and the selection of furniture and home decoration to suit your personal lifestyle. All these are on offer to our special customers in the "Index Community Room", a lounge with drinks services and support for exclusive workshop activities to complement your exclusive shopping experience.
4. Your Home Made Perfect: Reinforcing the position as being No.1 of Home Living, with products in a variety of styles in several categories to fulfill the demand for all lifestyles for home with products in the bedroom, bedding, sofas, home solution, as well as personalized products to suit individualistic demand with two types of furniture designs, either "Personalized Furniture" that you can freely choose your own design, such as "Ital Smart & Ital Living" - wardrobes and home entertainment sets that you can choose function, size and front panel design as desired. Or you may opt for "The Sofa Studio" where size, color and fabric/leather materials can be chosen. As for "The Bed Studio", feel free to choose a bed with the design, color and the fabric/leather material for the headboard with up to 50 available colors. Last but not least is "The Customized Furniture" made to order as desired under the "Younique" brand.
5. ONE MEMBER MORE PRIVILEGE: To offer a great shopping experience @Index Living Mall Kaset-Nawamin with the highlight being special privileges for Joy Card members - "Shop 1,000, Return 1,000!" (Only 4 days!! On October 29-30, and November 5-6) when shopping for furniture and home decoration items worth a total of 1,000 baht, you will receive free e-coupon worth 1,000 baht to shop for home decorative items specified for this promotion costing 1,001 baht or more. This promotion is limited to 100 offers/customers per day only. Another benefit for Privilege Joy Card Member is "Free! Discount coupons for your shopping plus gifts". An example is a 2,000-baht discount for furniture purchase of 20,000 baht (October 29 to November 30), or a 300-baht discount for household item purchase of 3,000 baht and above (October 29 to November 30). Another perks are a free shopping bag, a Planet Planter plant, ice cream from Guss Damn Good, as well as discount coupons at leading stores in "The Walk Shopping Center", such as U&I, Wine Connection, Cafeteria by Black Canyon. For Joy Card members, they may use 700 points to exchange for 100 baht in discount (from actual 1,000 points), and receive 3 times points. Apply for membership now for a 200-baht discount (from actual 150 baht).

   Special! - The more you shop, the more it is worthwhile. When shopping for furniture and upon meeting the conditions, receive a discount coupon that can be worth as much as 6,000 baht from October 29 to November 4 and from November 14, 2022 to January 4, 2023. And when shopping with an SCB credit card either with full payment or 0 percent interest on 6-month instalment payments, receive a cash rebate of up to 85,000 baht plus another 15 percent of credit card cash redemption - only at Kaset branch! For payment on Krungsri credit card, avail of 0 percent interest on 10-month instalment payments. *Special! - 1. Get cash rebate up to 32,500 baht (October 28 to November 16).

Join in the celebration of the new-look Index Living Mall Kaset-Nawamin branch with special activities and events on October 29-30 and November 5-6, with "Street Art & Craft" a well-known shop on IG and receive a free plant from "Planet Planter" (October 29 to November 6), free ice cream from Guss Dam Good (November 10-20), and dessert from Bahao Tianmi (November 24 to December 4), etc. Also, feel free to join the Halloween Cookie Workshop activity (October 29-30). Another highlight is the mini "The Voice" concert by "Pertid The Voice" on October 29 at 5.00-6.00 p.m. and by "May Fon Pah The Voice" on October 30 at 5.00-6.00 p.m.

"Index Living Mall Kaset-Nawamin" branch has a big selling point in its location that is accessible from both Prasertmanookij Road (Kaset-Nawamin Road) and Praditmanootham Road (Ekamai-Ramindra Expressway Access Road). At the same time, this high-value site has the capability for real estate expansion in the forms of condominiums, single houses and townhomes. Also, the transportation factor is very conducive with major thoroughfares such as Nawamin Road and Prasertmanookij Road (Kaset-Nawamin Road) with easy linkages to Ramindra Road, Ramindra-Art-Narong Expressway Access Road and Ladprao Road. It is also very accessible to many expressway toll plazas. In the future, there will be as many as four commuter train lines passing through, namely, the Orange Line (Cultural Center-Minburi), Brown Line (Kaerai-Lamsalee), Pink Line (Kaerai-Minburi, and Gray Line (Watcharaphol-Thaphra). These factors have led to those in the real estate business calling this area the 'New CBD of the Eastern Zone'.

"The rapid expansion of this location has allowed Index Living Mall to have the chance to access more numerous customer groups, including the large family group and new-generation family group, and covering many areas such as Ladprao, Wangthonglang, Bangkapi, Bangkhen, Laksi, Donmueang, Saimai, Kannayao, Bungkhum, Sapan Soong. The Company has mandated the Index Living Mall Kaset-Nawamin branch to become the "lifestyle mall" that is the shopping center for home products that can fulfill all lifestyles covering every generation in the Eastern Zone. This is expected to be a place where customers can find new inspirations and to support the trend of 'next-gen workers' who constantly look for ideas for creative works, have work flexibility, and have the freedom to rearrange work time. To accommodate all those crucial factors, the Company has invested more than 70 million baht on the construction, planning and decoration, as well as promotion events for the relaunch while also creating awareness on every dimension through online and offline media, in-store media, and 16 locations of LED TVs. This major makeover of Index Living Mall Kaset-Nawamin Branch is expected to increase the customer base who are Joy Card members by no less than 15 percent, and boost the traffic and growth by no less than 30-40 percent," Miss Kridchanok explained.