Be a manufacturer and distributor of furniture and home furnishings which have sustainable growth, a strong brand, and a professional executive management team.

Aim to be the leading furniture and home furnishing business by expanding franchises across the Asian region with continuous development.

Stay top of mind with customers in quality products and services that come with modern designs to better meet the lifestyles of customers.

Create a positive return for employees and business partners and also give back to society.

Commit to conducting business responsibly and with regard to the environment, society, and good corporate governance.