VISION
Be top-of-mind for the best furniture &
home furnishing business IN Asia
MISSION
1
Be a manufacturer and distributor of furniture and home furnishings which have sustainable growth, a strong brand, and a professional executive management team.
2
Aim to be the leading furniture and home furnishing business by expanding franchises across the Asian region with continuous development.
3
Stay top of mind with customers in quality products and services that come with modern designs to better meet the lifestyles of customers.
4
Create a positive return for employees and business partners and also give back to society.
5
Commit to conducting business responsibly and with regard to the environment, society, and good corporate governance.
CORE VALUE
Speed
Technology
Service
