Index Living Mall Public Company Limited (ILM) begins 2025 with a flexible strategic plan designed to respond to evolving consumer behavior and continually changing market conditions. To welcome the New Year and Chinese New Year season, ILM is launching the ‘Index Clearance Sale’ campaign under a “when it’s gone, it’s gone” concept, offering discounts of up to 80% to meet consumers’ increasingly cautious spending patterns.
In addition, ILM is participating in the government’s Easy E‑Receipt 2.0 (2025) measure, enabling customers to claim tax deductions of up to THB 30,000, with issuance of e‑Tax Invoice and e‑Receipt for purchases at all Index Living Mall branches nationwide and via online channels. The company expects the campaign to help drive sales growth in line with its targets.
Ms. Kritchanok Patamasatayasonthi, Managing Director of ILM, stated that Thailand’s 2025 economic outlook remains challenging, driven by high living costs and household debt, while the real estate sector is expected to remain stable with growth mainly in high-end housing and select high‑potential locations such as Phuket. Tourism is expected to rebound strongly; the Tourism Authority of Thailand has set a target of 40 million visitors and forecasts tourism receipts of THB 2.2 trillion. Spending during Chinese New Year (28 January–2 February 2025) is projected to rise by more than 3% year‑on‑year, and GDP growth in 2025 is expected to be close to 3% (University of the Thai Chamber of Commerce).
Index Clearance Sale (9 January–5 February 2025)
Customers can enjoy discounts up to 80% across furniture, homeware and home décor categories, including storage solutions, kitchenware, bedding, mattresses, sofas, bedroom sets, cleaning and organization items, and more. Selected one‑price deals include a 5‑foot bed at THB 3,790 (three designs) and a sofa bed at THB 7,990 (four designs).
Customization promotions are available for ITAL SMART / ITAL Standard and Younique, including 20% off wardrobes and sofas from the first item, additional discounts at qualifying spend levels, and up to 70% off wardrobe accessories. The WEDNESDAY designer collection is also offered at promotional prices.
Cardholder promotions include special privileges with KBank credit cards, such as 0% installments up to 4 months, rewards points benefits, and cashback via KPoint redemption. JOY Members may redeem points for additional discounts during the Chinese New Year period.
Chinese New Year Product Assortment
ILM highlights expanded home decorative and auspicious items (HDI) designed to refresh the home and welcome positive energy for the new year, including dragon and lion statues, horse artwork, orange trees, bamboo and bonsai arrangements, ginkgo-themed décor, kitchenware, and outdoor items.
Easy E‑Receipt 2.0 Tax Benefit Period
Tax deductions up to THB 30,000 are available from 16 January to 28 February 2025 for qualifying purchases with full electronic tax invoices issued via e‑Tax Invoice & e‑Receipt. ILM expects this government measure to support consumer purchasing decisions and help drive sales growth.
