Index Living Mall Public Company Limited (ILM), Thailand’s leading furniture and home decor retailer, is moving forward with its 2026 product strategy by unveiling “PI WARDROBE.” This debut marks the introduction of a Semi-Built-in wardrobe system under the "Masstige Luxury" segment, blending premium design with accessible pricing. Developed under the concept of “INFINITE DESIGN WARDROBE,” the collection aims to meet the urban "Quality Living" trend by prioritizing function, aesthetics, and long-term value. ILM expects the new line to generate over 80 million THB in retail revenue this year.
The Shift to Affordable Luxury
Ms.Pichapim Patamasatayasonthi Chief Product & Trading Officer of Index Living Mall Public Company Limited (ILM), revealed that the brand’s development is rooted in deep consumer insights. Modern "Smart Shoppers" seek high-value products that fulfill both functional and lifestyle needs.
"Currently, wardrobes are evolving from standard loose furniture into curated spaces that reflect personal lifestyles," said Ms. Pichapim. Masstige (Mass + Prestige) is the core concept behind PI Wardrobe, PI WARDROBE offers the flexibility of a semi built-in system without the complex installation or escalating costs. It is the perfect 'Affordable Luxury' solution".
Four Pillars of PI WARDROBE
- Infinite Design: A flexible system that adapts to real life. It offers the sleek, tailored look of a custom built-in while allowing customers to strictly control their budget.
- Design Curated for You: Moving beyond mere beauty, the system caters to individual Persona Styles. Customers can choose from five distinct themes:
- Modern Minimal: Clean and efficient for the organized minimalist.
- Modern Italian: Sophisticated "CLOUD" panels inspired by Italian craftsmanship.
- Modern Classic: Timeless elegance and warmth.
- Modern Natural: Calming "Woodland" textures for a nature-inspired retreat.
- Modern Luxury: High-end materials including premium melamine, safety glass, and wood laminates for a superior aesthetic.
- Design for Real Life: Thoughtful features built for modern utility, including a 240 cm height for maximum storage. High-tech additions include Finger Scan Lock safety drawers, Motion Sensor LED lighting , and Soft-Close mechanisms for a quiet, premium feel.
- Quality Built to Last: Using All-Melamine moisture-resistant structures and 9mm seamless back panels, the system is engineered for longevity.
Commitment to Sustainability and Service
To support sustainable living, ILM has extended the structural warranty for PI WARDROBE to 2 years (up from 1 year, effective April 1st) and maintains a 25 - year warranty on fitting systems. Professional designers are also available to assist customers with layout and room design.
Experience the new look of PI WARDROBE today at Index Living Mall branches nationwide. You can also shop conveniently online at www.indexlivingmall.com or contact us for more information at 1379.
